Confessions of an Advertising Man, by David Ogilvy

Monday, 3 February 2014

What’s most startling about reading this 1963 book on advertising is how much of the advice is still valid.

Ogilvy

There are some elements of Confessions of an Advertising Man by David Ogilvy that have aged, such as a comment that women should should leave the workplace to care for their babies. There’s also reams of name-dropping, and a cosy Old Tie Club element to sections of it which sits uncomfortably with modern propriety.

The chapter on writing copy, however, could be used word-for-word for explaining succinct writing now. Most of Ogilvy’s rules on copywriting are the same as the rules on writing in plain English. This book actually made me think on how to use it the next time I’m told plain English is some modern fad…

There are even elements that apply for writing online link bait now. Ogilvy loved a numbered list more than buzzfeed does, and he knew you had to get your keywords into the headline.

The cover of the edition I got cheekily steals its design from Mad Men, the TV series that stole its entire character from this book to start with. So here’s a bonus video.

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Walk the Lines, by Mark Mason

Tuesday, 28 January 2014

The Tube map is one of the greatest works of fiction in the world. It takes the messy reality of a scattered city and turns it into measured beats, clusters of connections and something that makes sense. Also, the map (technically a schematic) doesn’t actually show real distances between what’s above ground. I love it.
Walk the Lines cover

Mark Mason decided to follow the map above ground, walking every mile as closely as possible. Walk the Lines is the result, his travelogue of each suburb and interchange.

Initially I dove into this book with enthusiasm, much like Mason as he prepared his project and walked the first line. Then, as the lines progressed and common themes emerged (countryside, suburbia, industrial, inner city and reverse) I started to want something more than I was getting, and by the end I was dawdling along with decreasing energy.

Some stations were skipped over: perhaps something that makes sense in some of the Metroland areas but there was no Russell Square. There’s both recent and old history there. I’ve been incapable of going through it without thinking of the 2005 bomb, just as I always think of the 1987 fire when I see the stopped clock in Kings Cross tube. But go back further and walking as the pigeon flies from Russell Square to King’s Cross you go through Coram Fields and past the Foundling Hospital – one of the most heart-breaking museums in London and well worth a note in a book about London’s more obscure corners.

There’s also a couple of points where the tone shifts into a kind of moroseness, almost a “bah humbug, youth of today” element which changed Mason from the kind of person you’d like to walk the length of the Picc with and into a grumpy bloke you’d try to avoid chatting to on a bus. That may have been a consequence of his own tiredness, or my own threshold for “…and all this used to be fields” talk.

There are some wonderful sections within the book though: the chat with a cabbie-to-be on learning the knowledge includes some laugh out loud moments, and the interview with Bill Drummond about his cake circle is a joy.

There’s also some good musings on the personal maps we create of a city. I can rat run around Soho, Fitzrovia and the South Bank but even last week I was filled with a mild terror as I was going to the Barbican. I explained when I got there and found my friend that I had last visited as a sixteen year old, got lost and never dared venture back in until now.

Overall, I’d recommend this for people who like maps and That London, but do prepare yourself with some Kendal Mint Cake for some of the later sections.

Bonus recommendation: watch out for repeats of Metroland on BBC Four. The DVD goes for outrageous amounts these days…

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Moranthology, by Caitlin Moran

Sunday, 26 January 2014

It’s taken me a while to pin this one down: why did I enjoy Moranthology, a set of essays by Caitlin Moran?
image

Was it the fangirly glee about Sherlock, the righteous ire about politics, or the alarmingly plausible late night conversations with her husband. In the end, the best way to illuminate why this book is worth reading is that Caitlin Moran loves libraries.

On a cold, rainy island, they are the only sheltered public spaces where you are not a consumer, but a citizen instead. A human with a brain and a heart and a desire to be uplifted, rather than a customer with a credit card and an inchoate ‘need’ for ‘stuff’.

The whole essay resonates so strongly. The idea that, as a teenager, you might come to believe you’ve read every book on the shelves of your local library. That you can order up some dream of a book through inter-library loan. For free. Well, for a minor fee for the inter library loan but still…

Unlike Caitlin, on her Midlands estate, I grew up surrounded by books. I tried to mentally count the number of bookcases we had at home the other day, and failed because I’d keep remembering another one. But once a week, I’d head down to my local library and max out my card with books. Ones I wanted to read again, ones I wanted to take a risk on, ones we didn’t have in the house and I couldn’t afford to buy. You can imagine my delight at discovering my card actually let me take out eight books at once rather than the four I thought I was allowed.

As an art student in a freezing bedsit, the heaters you could sit on in Exeter Central Library were an added bonus, as were their huge collection of vinyl and plays and screenplays and heavy books on modernist art…

There are essays in this collection I disagree with, or that made me snort with laughter, or whatever. But I’d recommend reading it for the essay on libraries alone.

You can always borrow it from one…

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The Victorian Detective, by Alan Moss and Keith Skinner

Saturday, 18 January 2014

Another off the Christmas book pile, this time diving into non-fiction for a look at the Victorian Detective.

Sherlocks3

No, not that one.

Instead The Victorian Detective is a slim non-fiction volume looking at the rise of the police detective in Victorian Britain. There’s no doubt Alan Moss and Keith Skinner’s book is well-researched and fully sourced. The problem comes in if you’ve already read The Suspicion of Mr Whicher, which covers the same ground through the prism of a single case.

In attempting to avoid the grisly “true crime” style, this book skims over the cases themselves in favour of, well, HR updates on which station a detective is based in. Overall, it felt rather too dry.

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Longbourn, by Jo Baker

Thursday, 16 January 2014

My Christmas pile always brings much reading. Here it is:
Bookpile

First off the pile, so fast I’d read three chapters by Christmas lunchtime, was Longbourn by Jo Baker. This tells the story of Pride and Prejudice from the perspective of Sarah, the head housemaid.

Except, wonderfully, it doesn’t. This tells the story of Sarah, and of her romances and follies, and the mistakes others make around her. That she happens to be a maid at Longbourn and subject to the whims and fancies of the Bennett girls is merely her lot in life.

Baker doesn’t attempt to copy Austen’s style, which made me instantly delighted. Her protagonists are different people, with a different way of speaking and thinking, so Sarah’s voice is – as it should be – totally different. The novel reminded me of both Wide Sargasso Sea, with its inversion of authorial focus, and the work of Sarah Waters, in the voice the author takes.

Of course, it helps if you know Pride and Prejudice. Unlike Death Comes to Pemberley, none of Austen’s characters are twisted to fit the narrative. Instead we get a different side to them. Mr Bennett loses some of the sympathy he normally gets, and Mrs Bennett gains some. Darcy becomes a force of nature and Wickham, well, none of the servants trust him.

Structurally, it’s split into three volumes, echoing the structure of early novels. I did feel the third volume, which goes into flashbacks by multiple characters, started rather more weakly than the other two but the narrative drive returns when we return to Sarah’s perspective.

This is a novel about choices, or lack of them. About making the best of your lot in life, or of throwing aside the rules. Of risking everything for romantic ideas rather or securing your future. It’s the perfect reflection of Austen’s novel and I recommend it.

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Let’s all meet up in the year 2000

Sunday, 5 January 2014

At the turn of the century, I used to make – and make was the word – a Tav’zine. Gratuitous Torso Moments (GTM) was billed as “for the fangrrl on the run” and contained many things that would only make sense to other regulars at the Fitzroy Tavern. I just found the originals for the Autumn 2000 edition. Here’s a photo of it.

GTM - autumn 2000

The I-Spy DW numberswiki.com

Authors on TV (a cut-out-and-keep guide) just made me laugh. Look at the inner pages in detail.

I-Spy

My suggestions include:

  • Russell T Davies… Doctor Who producer credit
  • Mark Gatiss…acting in other telefantasy/Bond
  • Stephen Moffat (sic)… any writer credit

I also rather mysteriously credit Matt Jones as a future Doctor Who producer. Given my RTD prediction (and Mark Gatiss’s Mycroft surely counts as both telefantasy and Bond?), maybe I should get down the bookies?

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