Clear clothes sizing campaign
Thursday, 30 June 2011Ages ago I wrote about the horrors of maternity clothes shopping if you have a, ahem, vintage figure (see What would Betty Draper wear?). And I admitted to being rather more of a Joan.
Since having a baby, I have discovered all kinds of strange things. Dresses fit much better, and for some reason I can fit in size 14s (a skirt from GAP and a dress from Laura Ashley). But then in other shops I take in lots of stuff. My favorite black – very Joan – dress is from Monsoon and is an 18. WTF? I’m fairly sure my dimensions aren’t shifting about on a daily basis.
Retrochick has noticed this too, and has started a campaign for clothes to be labeled clearly with measurements rather than the opaque mysteries of sizes. She brings together all the consumer survey stuff, and why making people who don’t have beanpole-like measurements feel bad is, you know, bad.
So I’m adding my voice. I’m 5’9″. In 2009 I was 36-30-42. I’m currently 38-34-44 (baby-weight, people, baby-weight). There is NO WAY I can be both a size 14 and size 18. Bring back labels in inches, not sizes. Make trying clothes on fun again, not a game of sizeist Russian roulette.








